APE Analytics is an independent digital publisher. This page describes how we operate, what we do publish, what we do not publish, and the community rules that keep our editorial identity intact. It is a living document, updated as our editorial practices evolve.
Entertainment purposes only. All APE Content — every article, model output, chart, and Discord post — is produced for informational and entertainment purposes only. It is not gambling advice, financial advice, or a recommendation to place any wager.
1. Editorial Mission
APE Analytics exists to produce rigorous, data-driven writing about sports for readers who value quantitative research and honest analysis, strictly for informational and entertainment purposes. Our mission is editorial: we want to be the best-written and most methodologically transparent sports-analytics publication for the leagues and topics we cover.
We are inspired by the tradition of independent baseball-analytics publications such as FanGraphs, Baseball Prospectus, and the early sabermetric literature. Our work belongs to that lineage: research and commentary written for informed sports fans, not tip sheets sold to bettors.
2. How We Classify Ourselves
APE, LLC is:
- A Tennessee limited liability company
- An independent digital publisher classified under NAICS 519130 — Internet Publishing and Broadcasting and Web Search Portals
- A provider of an interactive computer service under 47 U.S.C. § 230
- An editorially independent business unaffiliated with any sportsbook, sports league, team, casino, or gambling operator
APE, LLC is not:
- A sports book, sportsbook affiliate, exchange, prediction market, sweepstakes operator, DFS operator, or wagering platform
- A licensed handicapper, tout, tipster, or seller of "picks"
- A licensed investment advisor, broker-dealer, futures commission merchant, or fiduciary
3. What We Publish
Our content is composed of:
- Statistical research — original quantitative studies of player, team, and league performance
- Model outputs — probability estimates, projections, and simulations for on-field outcomes (win probability, run distributions, spread distributions, and similar), always presented with an explanation of methodology and known limits
- Editorial commentary — written analysis of games, seasons, trades, roster construction, coaching decisions, and other sports topics
- Historical and archival writing — long-form and short-form pieces situating current events in the sport's history
- Data visualizations — charts and graphics illustrating statistical arguments
4. What We Do Not Publish
The following categories of content are outside APE's editorial scope, and staff who write for APE are instructed not to produce them under APE bylines:
- Explicit bet recommendations, "plays," "locks," "units on," or similar direct instructions to place a wager
- Tout-style "record" or "ROI" claims marketing APE against gambling outcomes
- Guarantees of any on-field or wagering outcome
- Any content that has been paid for or influenced by a sportsbook or gambling operator
- Personalized advice for a specific reader's bankroll, risk tolerance, or wagering strategy
5. No-Picks Policy
APE does not sell picks. Our subscribers pay for editorial content: research, commentary, model outputs, and access to a moderated analytical community. They do not pay for a list of wagers to place.
When APE Content references betting-market data (point spreads, totals, moneylines, futures, or player props), those references are used as statistical inputs or as editorial context, in the same way that mainstream sports-analytics publications discuss market prices. They are not recommendations to place any specific wager.
APE staff will not, in APE editorial content or in APE-branded community channels:
- Tell readers to place a specific wager
- Instruct readers on stake sizing, bankroll allocation, or unit sizing
- Offer or accept payment to promote a wager
- Represent any single number as a "lock" or a guarantee
6. No Sportsbook Affiliations
APE does not:
- Accept sponsorship, advertising, or affiliate revenue from sportsbooks, exchanges, sweepstakes operators, DFS platforms, or other gambling businesses
- Earn revenue that is contingent on user wagering activity of any kind
- Enter into referral or commission agreements tied to gambling sign-ups or deposits
Our only current revenue source is a weekly subscription fee for editorial access, processed by Stripe, Inc.
7. Corrections and Errata
When APE Content contains a factual error, we correct it as promptly as reasonably possible. Corrections are noted at the top or bottom of the affected piece with a brief note describing what changed. Model revisions are noted in the piece where the model output appears.
To report a suspected error, email editorial@bankonape.com with a link to the piece and a description of the issue.
8. Uncertainty and Model Limits
Every APE model is a simplified representation of the underlying sport and is subject to noise, sampling error, structural bias, and unmodeled events. When we publish model outputs, we aim to:
- State the model's purpose and inputs at a level readers can evaluate
- Present probabilities and uncertainty ranges rather than point predictions where possible
- Avoid language that implies certainty ("will," "guaranteed," "lock")
- Update or retract projections when new information materially changes the picture
Readers should treat all model outputs as one input among many, not as a substitute for their own judgment.
9. Discord Community Rules
The APE Analytics Discord Community is a moderated editorial space. The full rules are pinned in the server. High-level requirements include:
- No brokering wagers. Members may not sell picks, sell access to other picks services, run books, take side wagers, or coordinate group wagers within the Community.
- No advertising gambling operators. Referral links, affiliate codes, and promotional posts for sportsbooks or gambling platforms are prohibited.
- No harassment. Personal attacks, doxxing, or targeted harassment are grounds for removal.
- No illegal content. Content that is unlawful, defamatory, or infringing is prohibited and will be removed.
- Respect the editorial mission. Discussion, disagreement, and criticism of APE analysis are welcome; demands for picks, guaranteed outcomes, or personalized wagering advice are not, and staff will decline them.
APE moderators enforce these rules in good faith and reserve the right to remove content and users at their sole discretion. Moderation actions are consistent with APE's rights under 47 U.S.C. § 230(c)(2).
10. Editorial Complaints
If you believe APE Content has crossed the lines described above — particularly if you believe an APE staff post reads as a specific wagering recommendation, a guarantee, or an undisclosed sponsorship — please tell us. Send the piece, quote, or screenshot to editorial@bankonape.com. Editorial complaints are reviewed by a member of APE, LLC and we will respond within seven (7) business days.
This Editorial Standards page is incorporated by reference into our Terms of Service and our Disclaimer.